JAY B shares behind-the-scenes look at DAZED KOREA shoot

Artist JAY B has shared candid glimpses from his recent photoshoot. Conducted in alignment with the release of his new album 'Tree', the shoot was a collaboration with DAZED KOREA. The released video offers a vivid look behind the scenes, capturing JAY B's more personal, human side.

Implementing a 'lifestyle' concept with personal props

The core of this photoshoot lies in projecting JAY B's daily life. Props reminiscent of his own personal space were arranged on set to enhance the theme. During the shoot, JAY B explained that the concept deeply reflects his lifestyle, stating, "We are filming with DAZED to coincide with the period of our album 'Tree.' As for the concept, the tent and chair you see in the background are actually mine."

The fact that the tent and chair are JAY B's actual belongings clearly demonstrates the direction of the shoot. While emphasizing that the gear belongs to him, JAY B lightened the mood by engaging in playful banter with the staff. The use of these personal items serves as a bridge between the emotional themes of the album 'Tree' and JAY B's own life.

Playful atmosphere and natural charm

The production team worked to draw out JAY B's natural charm, and the video captures him striking various poses and communicating effortlessly with the crew. When staff members reacted to his cute movements toward the camera by saying, "You're cute," JAY B joked, "That's the first time I've ever heard someone say I'm cute," keeping the atmosphere lively.

Throughout the video, JAY B moves between serious and playful expressions. Conducted in a free and comfortable atmosphere—much like the title "Want to have a pillow fight?" suggests—the shoot focused on capturing the true essence of JAY B, breaking away from the rigid mold of traditional pictorials. The laughter shared with the staff shows that the set was more than just a professional workspace; it was a space of genuine connection.

"A feeling of filming my tomorrow": Reflections on the shoot

Upon finishing the shoot, JAY B expressed his satisfaction with the project. "It's been a while, and while filming, I had this thought: it felt a bit like I was filming my tomorrow. So, it was enjoyable," he said. This suggests the experience was more than a simple photoshoot, feeling instead like a way to pre-visualize his future or a new version of himself.

Expressing anticipation for the final results, JAY B also left an affectionate message for his fans. "I hope the results come out well," he said, adding, "Please cherish them. I hope they can become a moody wallpaper for you." Fans are now eagerly awaiting how this photoshoot, which carries the mood of the album 'Tree', will be presented.