ILLIT Spotify content surpasses 5 million views in 11.7 days since release

Content from Spotify Korea featuring ILLIT has surpassed 5 million views approximately 12 days after being released.

Achieved 5 million views in 11.7 days since release... averaging 460,000 views per day

The video 'Us connected through music, Spotify | ILLIT — Ep1. Because we understand even without words', uploaded to the Spotify Korea official channel, has surpassed 5 million views in 11.7 days since its release on September 21, 2026. Currently, the video's view count is recording 5,473,887 views. This figure represents an average daily increase of 467,853 views.

The video showed a rapid upward curve from the early stages of its release. It surpassed 1 million views (currently 1,224,932 views) in 3.4 days, followed by surpassing 1 million views on September 24 and 3 million views on September 28. In particular, it took 7.2 days after release to reach 3 million views.

Successive records of ILLIT content within the Spotify Korea channel

The success of the series featuring ILLIT is also confirmed by the records of other videos within the channel. The video 'Us connected through music, Spotify | ILLIT — Ep3. Because we are together' uploaded to the Spotify Korea channel also drew attention by recently surpassing 3 million views and 5 million views respectively.

In addition to ILLIT's content, various artist-related content on the channel is setting records, such as ENHYPEN's 'Bloody Paradise' Shuffle video which recently surpassed 5 million views.

Messages delivered through Spotify Messages

With the subtitle 'Ep1. I have something I want to say... I'll say it through music', this video features a composition where ILLIT delivers messages through music via Spotify Messages. The video description includes the guide, 'Us connected through music, enjoy music together, more newly'.