Mega MGC Coffee launches Mala Cream Shrimp Toast with Chef Lee Moon Jung

Mega MGC Coffee is launching the 'Chinese Witch Mala Cream Shrimp Toast.' (Photo provided by Mega MGC Coffee)

| NBNTV = Kim Min-ho | Mega MGC Coffee announced on the 27th that it is joining forces with 'Chinese Witch' Chef Lee Moon Jung to present the 'Chinese Witch Mala Cream Shrimp Toast,' a convenient meal featuring unique flavors and combinations. Additionally, the company will conduct the Mega MGC Coffee Eats Chef Collection promotion in partnership with Coupang Eats from today until the 9th of next month.

This new menu was planned as part of Coupang Eats' 'Eats Chef Collection' project, which features special menus created through collaborations between popular chefs and franchises. Reflecting the recent trend where cafes are evolving beyond simple places to drink coffee or beverages into spaces where people can solve quick meals amidst busy daily lives, Mega MGC Coffee has introduced a differentiated toast menu that customers can enjoy alongside their drinks.

The Chinese Witch Mala Cream Shrimp Toast is characterized by incorporating the Chinese culinary expertise of Chef Lee Moon Jung into toast, the synonym for a quick meal. It features plump shrimp patties with a bouncy texture added to a special mala cream sauce, all served on crispy toasted brioche bread with a touch of sweetness. By combining the creamy mala sauce with a crunchy texture, it achieves a flavor that stands apart from conventional toast.

A solo promotion within the Coupang Eats app will also be held to celebrate the launch of the new menu. Customers who purchase a Mega MGC Coffee Eats Chef Collection menu through Coupang Eats by the 9th of next month will receive a 5,000 won discount coupon that can be used for future Mega MGC Coffee purchases. These coupons will be distributed in a batch on the 14th of next month and can be used until the 20th of the same month.

A Mega MGC Coffee official stated, "We decided to proceed with this collaboration because we believe Chef Lee Moon Jung, who is loved for her cheerful and friendly character, aligns well with the image of Mega MGC Coffee, which anyone can enjoy comfortably in their daily lives. Having expanded the options for cafe convenience foods this year by introducing various food menus such as cup chicken and *kimchi* fried rice, Mega MGC Coffee plans to continue strengthening its differentiated food menus that offer both taste and fun through various collaborations in the future."