Alaska unveils 2026 FW campaign featuring Roh Yoon-seo
E-Tion Fashion's outdoor brand Alaska launches its 2026 FW campaign with actress Roh Yoon-seo, focusing on eco-friendly comfort and lifestyle.
| NBNTV = Ju Hyeon-ung |
Alaska, a lifestyle outdoor brand under E-Tion Fashion, is launching its 2026 Fall/Winter (FW) season campaign in collaboration with actress Roh Yoon-seo.
The brand's design direction for this season emphasizes eco-friendly elements and comfort, focusing on ease of wear in outdoor environments rather than extreme functionality for intense physical activity.
In the released pictorial, Roh showcases various looks against outdoor backdrops, pairing outdoor apparel—such as windbreakers, lightweight down jackets, and fleece—with corduroy dresses, skirts, and sweatshirts.
The 'Denali Windbreaker' is one of the primary items for sale, featuring outdoor-grade materials and a loose-fitting silhouette.
Alongside this, the 'Nuka Lightweight Down,' which combines ripstop fabric with duck down filling, and the 'Nanuq Sherpa Series,' utilizing sherpa material, will be released sequentially. For the peak winter season, the 'Arca Short Down' and 'Heavy Down' series will be available, offering enhanced thermal insulation.
An official from Alaska stated, "This season focuses on maintaining the inherent practicality of outdoor gear while sharing a relaxed, emotional lifestyle that coexists with nature. Starting with the Denali Windbreaker and moving through the Nuka, Nanuq, and Arca series, we will present Alaska's unique lifestyle outdoor brand that naturally connects daily life with the outdoors through our representative seasonal outerwear."
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