Lee Hyun-yi visits Namdaemun Market for children's clothing shopping
Model Lee Hyun-yi explores Namdaemun Market for kids' fashion, following a curated shopping route recommended by Jay-ssun.
Model Lee Hyun-yi has shared her experience shopping for children's clothing during a recent visit to Namdaemun Market. In the video, Lee followed a shopping route through Namdaemun guided by Jay-ssun, visiting various apparel stores to select outfits for her children.

Namdaemun shopping begins with guidance from "official hunter" Jay-ssun
Jay-ssun kicked off the trip by guiding Lee through the market. Lee noted that merchants at Namdaemun Market mentioned an increase in visitors following her recent YouTube activities. Jay-ssun led the lively atmosphere, joking with Lee and noting her role as a promotional ambassador for Seoul. Lee arrived prepared with a large bag, which Jay-ssun demonstrated could hold a significant amount of clothing.
Exploring children's stores and styling outfits by size
Lee visited several stores to purchase clothes for her children. According to the video, her eldest child is 150cm tall, the second is 130cm, and the youngest, Junbeom, is approximately 120cm. While browsing, Lee looked for junior apparel in size 150cm as well as sizes 130cm and 120cm.
At one particular store, Lee selected gray pants and suggested pairing them with a colorful hat. She also mentioned an all-black styling option for 5th graders. While picking out pieces, Lee examined details such as tweed and leather textures. Throughout the process, she carefully checked prices and specific sizes, including 120, 130, and 150.
Namdaemun Market snacks and winter collection updates
After finishing her shopping, Lee took a break to enjoy tteokbokki, a popular snack at Namdaemun Market. During the visit, a store representative noted that new winter arrivals are scheduled to be released around mid-October. Lee concluded her visit by sharing her personal shopping tip: rather than buying clothes for a season too far in advance, it is better to purchase items that can be worn appropriately for the current season.
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