Ji Jin-hee at the filming site of Kiturami advertisement adding AI to 60 years of technology

Actor Ji Jin-hee introduced products that combine 60 years of technological prowess with AI technology at the Kiturami advertisement filming site.

The video released by IKKLE ENTERTAINMENT captures Ji Jin-hee participating in various concepts for the Kiturami advertisement filming. At the filming site, products that add AI to 60 years of tradition were treated as the main subject. The video contains vivid behind-the-scenes footage of the 2026 Kiturami advertisement filming site, preparing for a warm winter.

Heating and cooling products adding AI to 60 years of technology

During the filming process, Ji Jin-hee emphasized Kiturami's technological prowess. The product lineup that adds AI functions to 60 years of technology became the center of the filming. Specifically, boilers and carbon mats applied with AI systems were mentioned, focusing on conveying the smart functions of the products. At the filming site, products that add AI to 60 years of technology were primarily dealt with.

At the site, concept filming of heating and cooling products that have evolved for the AI era, such as carbon mats and Ondol, continued. Ji Jin-hee participated in the filming according to the characteristics of each product, delivering the message of the advertisement. The mentioned product group included boilers applied with AI systems, as well as Kiturami Tabon Mat AI, Kiturami Tabon Mat AI Ondol, and carbon mats tailored to the AI era, showing the smart aspects of the products. In particular, energy-related technologies based on 60 years of heating and cooling technology, as well as boilers and carbon mats applied with AI systems, were introduced in line with the AI era.

The advertisement filming site captured through various concepts

The released behind-the-scenes video captures Ji Jin-hee participating in various concepts for the advertisement filming. At the filming site, products based on 60 years of heating and cooling technology were introduced, and filming was conducted to highlight the features of products such as boilers and carbon mats integrated with AI technology. Through this video, IKKLE ENTERTAINMENT delivered various aspects only visible on-site and the vivid filming process.

In the filming site shown in the video, Ji Jin-hee appears conducting the filming while mentioning products that add AI to 60 years of technology. Along with boilers applied with AI systems, various product groups such as Kiturami Tabon Mat AI, Kiturami Tabon Mat AI Ondol, and carbon mats of the AI era were used as the main subjects of the filming. Through this content, IKKLE ENTERTAINMENT captured the vivid behind-the-scenes of the 2026 Kiturami advertisement filming site preparing for a warm winter.

Source: IKKLE ENTERTAINMENT (YouTube)