ILLIT MINJU Concept Film Surpasses 1 Million Views in Just 4.8 Days

The concept film featuring MINJU, a member of the group ILLIT, has surpassed 1 million views at a rapid pace immediately after its release.

The video titled 'ILLIT ‘BREAK EVEN’ Concept Film BURNING🔥 - #MINJU', uploaded to the HYBE LABELS channel, surpassed 1 million views in 4.8 days after being released on September 29, 2026. Currently, the video's view count is recording 1,025,504 views. This figure represents an average of 213,646 views per day. According to the records, the view count, which was 193,721 five days ago, showed a steep upward trend by increasing by 831,783 views recently.

Concept Film Set to Maurice Ravel's 'Boléro'

This video is one of the 'BREAK EVEN' concept film series for ILLIT, featuring MINJU as the protagonist. Maurice Ravel's 'Boléro' was used as the background music for the video, utilizing a recording performed by the Seoul Philharmonic Orchestra and conducted by Markus Stenz.

The production crew for the video included Executive Producer Kim Tae-ho, Creative Director Heo Se-ri-an, and Director 2eehyein film.

HYBE LABELS Channel Continues to Break Records for ILLIT and BOYNEXTDOOR Videos

In addition to this record for ILLIT, the HYBE LABELS channel is consecutively breaking video view count records for its affiliated artists. Following the recent achievement of 1 million views for ILLIT's 'BREAK EVEN' concept film BU video, BOYNEXTDOOR's 'ANIMAL' official video also surpassed 10 million views.