Sandara Park Challenges Herself with Japanese Live Houses… “Unlike Team Activities, I Participate by Expressing Subjective Opinions”

Artist Sandara Park, marking her 22nd year since debut, is building a new path of activity in the Japanese music market. A video released through Sandara Park's official YouTube channel 'DARA TV' contains a prologue announcing the start of the Japanese project 'REPRISM in JAPAN' and discussions regarding her future direction of activities.

A New Challenge Unfolding in Live Houses

What is noteworthy in terms of the planning for this project is the scale and method of the performances. According to the explanation from the producer side appearing in the video, these activities capture the process of Sandara Park carving out a new path through band music amidst the trend in Japan where city pop or band music achieves hits. In particular, they stated that they are planning a story of communicating with the audience at a closer distance by holding performances in live houses with a capacity of about 100 people.

The producer side mentioned that this activity will be a new attempt to show Sandara Park's charm. By choosing the space of a live house rather than a large-scale stage, they plan to promote musical success while sharing direct communication with fans.

"Subjective Participation Different from Team Activities"

Sandara Park mentioned her changed role and mindset compared to her past group activities. In the video, Sandara Park explained that while she used to follow a given direction during her past team activities, in this project, she is expressing her subjective opinions and planning intentions more frequently.

Sandara Park said, "In the past, I only followed along, but now I am expressing my own views and participating heavily in the planning." Additionally, she shared her feelings, stating that as she has aged and fans have waited for her, live house performances where she can meet fans in a closer place feel precious.

A New Approach Toward the Japanese Market

This project is expected to serve as an opportunity for Sandara Park to once again connect closely with Japanese fans. In the video, along with her will to engage in activities in Japan, new attempts tailored to the characteristics of the Japanese music market were mentioned. Sandara Park mentioned that Japanese fans have waited for her, suggesting that this activity is a process of creating a new musical path beyond simple performances.